More about Aaron.
Aaron has been the creative custodian of many of South Africa's favourite brands, including Albany, Amarula, Engen, Gordon's Gin, Parmalat, Purity, Rain and Richelieu.
As an independent creative strategist and copywriter, he works directly with brand owners to maximise the potential of their brands, creating consistent brand guidelines, messaging blueprints and insight-driven advertising platforms.
Consumer sentiment
In addition to creative awards, his work has been recognised through consumer sentiment indexes.
EngenSA's most loved fuel brand2011, 2012, 2013, 2014, 2015, 2016, 2017
AlbanySA's most loved bread brand2014, 2015, 2016
PuritySA's most loved baby food/baby care brand2016, 2017
rainSA's most liked mobile provider2023, 2024