The work.

Engen

Engen — Reposition Engen from fuel brand to convenience brand.

Challenge: Reposition Engen from fuel brand to convenience brand.

American Swiss

American Swiss — Increase sales by getting more men to pop the question.

Challenge: Increase sales by getting more men to pop the question.

CANSA

CANSA — Drive early detection by getting more men to talk about testicular cancer.

Challenge: Drive early detection by getting more men to talk about testicular cancer.

Lexus

Lexus — Demonstrate the power of Lexus Adaptive Headlights on a billboard.

Challenge: Demonstrate the power of Lexus Adaptive Headlights on a billboard.

Engen

Engen — Find a way to prevent shack fires, beyond Engen's Paraffin safety education drive.

Challenge: Find a way to prevent shack fires, beyond Engen's Paraffin safety education drive.

Amarula

Amarula — Reposition Amarula from quiet safari brand to vibrant symbol of modern, creative Africa.

Challenge: Reposition Amarula from quiet safari brand to vibrant symbol of modern, creative Africa.

Penguin Books

Penguin Books — Use radio to remind readers of the exceptional writing within the Penguin Classics range.

Challenge: Use radio to remind readers of the exceptional writing within the Penguin Classics range.

BMW Motorrad

BMW Motorrad — Demonstrate the crystal-clear sound quality of BMW's bluetooth helmets.

Challenge: Demonstrate the crystal-clear sound quality of BMW's bluetooth helmets.